In a constantly changing world, agility is more important than ever. I am a passionate advocate of this agile way of working and am convinced that it is the key to success in today’s society.
The right culture is the basis for agility. Agility can only be successfully implemented if everyone involved is committed to the common goals and values. As an agile leader, I therefore place the highest value on a good connection with your customers and stakeholders.
I am a good communicator, a team player and empathetic towards all the people I’m working woth and or for.. I give my teams trust. This strengthens the self-confidence of the people in the team, which leads to more courage to take the initiative, entrepreneurial thinking and creativity.
Mistakes are part of the job. You learn from mistakes and improve as a result. I prefer the term “learning culture”, instead of “failure culture”. I therefore encourage my colleagues to openly admit their mistakes and learn from them.
I am a generalist, curious, and diverse thinking person. I love to learn continuously and stay up-to-date with the current world. I also enjoy creating out-of-the-box ideas and discussing them with my team and the company’s leadership.
My generalist approach allows me to see the world from multiple perspectives and come up with innovative solutions. My curiosity drives me to ask questions and seek out new information. And my embrace of diversity of thought helps me to challenge assumptions and find creative approaches to problems.
I am committed to continuous learning and staying up-to-date with the latest trends. I believe that this is essential for being a valuable asset to any team. I also enjoy sharing my ideas with others and collaborating to find the best solutions.
I am confident that my generalist, curious, and diverse thinking skills will make me a successful leader and innovator. I am excited to see what the future holds for me and for the world.
If you are looking for an agile leader who works with passion and commitment towards your goals, then you should get to know me.
I am looking forward hearing from you! Kindest regards
Demographics
| Name: | van Linda |
| First name: | Rob |
| Place of birth: | Heerlen (NL) |
| Email: | info@robvanlinda.de |
| Mobile: | +49 173 217 81 25 |
Language skills
| English | ★★★★★ |
| German | ★★★★★ |
| Dutch | native language |
Industries
Social affairs, education & research, B2B/ B2C ecommerce, real estate, trade, events, associations & organisations, automotive, business services, wholesale, consulting
Certificates & Micro-credentials
(can be found, at the bottom of the page, after the career history)
- Bachelor Hospitality Management
- Organizer new media
- Digital Transformation Management
- Chief Digital Officer
- Digital Business Innovator
- Leadership Coaching
- Professional Scrum Master II
- Professional Scrum Master I
- Professional Scrum Product Owner I
- Media Law
- Marketing Intelligence Manager
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Career history
04/2023 -today
Agile Coach
Scrum Master
Branche:
Consultation
Team size:
5 teams of 14 persons
Project description
Scrum Master
As Scrum Master in the customer project to accompany and support the team. Optimization of the events, new approach to work on the measures taken during the retrospectives in a more central and focused way with the team by using a Jira backlog
Agile Coach
As an agile coach, I was responsible with the Scrum Master for optimizing the structures of several teams in different service lines. This involved the distribution of colleagues in the individual, interdisciplinary teams, but also the introduction of agility.
Implementation measures
- Discussions with the leadership regarding needs, requirements and expectations
- Workshop with all stakeholders regarding the scope of our measures and discussing their vision.
- Regular surveys to learn about the progress of the measures.
- Interviews with individual colleagues to gather information about their views and analyse them with the help of AI
- Write down these requirements as user stories in the
backlog. After conducting a workshop on OKR. - Use the stories as objectives in OKR and create key results based on them, which are discussed with the teams.
- Regular calls with our stakeholders
Tools & Frameworks
- Scrum
- Coaching
- Agiles Projektmanagement
- Jira
- Confluence,
- Miro
- Lean Startup
- OKR
- ChatGPT/Bard
- Liberating Structures
- Extreme Programming
02/2022 – 03/2023
Scrum Master
Agile Coach
Branche:
B2B/B2C E-Commerce
Team size
2 Teams (total of 12 team
members)
Project description
I was tasked with taking over the teams of two Scrum Masters. Because my two predecessors had learned Scrum and the role of Scrum Master autodidactically, I also took on the role of Agile Coach.
My tasks
- Coaching workshops for both teams regarding agility and the
idea behind Scrum - Optimization of internal processes outside the teams
- Coaching regarding autonomous working
- Adaptation of the Scrum event calendar (e.g. separation of review and retro event, which were merged together in into one appintment)
- Support with Scrum events
- Coaching regarding estimation & story points and debate the best fitting solution
- Further development of Scrum processes
- Support with process optimization
- Supporting the development of templates for Definition of Done & Definition of Ready
- Support in the development of the two team manifests
- ndividual concepts were developed for each team based on requirements and external influences (customer projects)
Tools & Frameworks
- Agile project management
- Jira
- Confluence
- Miro
- Scrum
- Working Out Loud (for workshops and retrospectives),
- Extreme Programming.
04/2022 – 07/2023
Project lead
Product Owner
Scrum Master
Branche:
Associations & organisations
Team size: 5
Project description
Project to expand an existing mobile cross-platform app for the
exchange between employees and members of a socio-political
interest group to include a volunteer area
My tasks
- Requirement Management
- Backlog Management
- User Stories
- Acceptance Requirements
- Stakeholder Management
- Budget responsibility
- Moderation of Scrum events
- Coaching regarding agility
- Requirements management
- Maintenance and further development of agile
values, rituals, processes and methods - Team coaching and individual coaching in
workshops - Team building
- Cooperation with the design agency commissioned
by the client regarding UI/UX/accessibility - Supporting the client’s data protection officer with
regard to app security
Tools & Frameworks
- Scrum
- Coaching,
- Agiles Projektmanagement,
- Jira,
- Confluence
- Miro
08/2022 – 11/2022
Product Owner
Author
Branche:
Education & Research
Team size: 5
Project description
Creation of learning content for a leading learning platform for
the following modules of the course:
- Scrum Master
- Produkt Owner
- Agile Culture
- Design Thinking
- Design Sprint
My tasks
- Preparation of infrastructures to present our approach in the
first call (Miro, Jira, Confluence) - Backlog management
- Creation of textbooks on the topics “Agility”, “Product
Owner”, “Design Thinking”, “Design Sprint” - Testing for plagiarism
- Check reading time for the WBS (web-based training)
Tools & Frameworks
- Adobe Photoshop
- Agiles Projektmanagement
- Liberating Structures
- Confluence
- Jira
- Trello
- Scrumban
- Miro
- Microsoft Office
- Plagaware
07/2022 – 08/2022
Product Manager (SAFe)
Branche:
Automotive industry
Team size: 6
Project description
Development of a backend and integration of LogPay in order to
implement the refueling service with two payment methods in
an app in the first step.
My tasks
- Prioritization
- User stories
- Acceptance Requirements
- Story Mapping
- Strategic planning
- Iteration planning
- Participation in reviews and planning
- Creation of personas
- Creating empathy maps
- Creating customer journey maps
- Maintenance of the team backlog
Tools & Frameworks
- Jira
- Confluence
- Design Thinking
- Personas
- Scaled Agile Framework (SAFe)
- Scrum
- Empathy Map
- Value Proposition Canvas
- Business Model Canvas
09/2020 – 03/2022
Agile Coach
Product Owner
Scrum Master
Branche:
Business Service
Team size:
Three teams with nine
members each
Project description
Project to further develop a certification platform with the aim
of merging the results from six development teams into one
user interface. Synchronization of the teams Team building.
Introduction of SAFe.
My tasks
- Supporting requirements management and coordinating
stakeholders - Maintenance and further development of agile rituals,
processes and methods, workshops on the Scaled Agile
Framework (SAFe) - Coaching workshops with the three teams & individual
coaching - Communicating the agile mindset and Scrum values
Organization, preparation, implementation and moderation
of Scrum meetings
Tools & Frameworks
- Agile project management
- Confluence
- Jira
- Miro
- Microsoft
- Office
- Scaled Agile Framework (SAFe)
- Scrum
02/2019 – 08/2020
Product Owner
Branche:
Real estate
Team size: 12
Project description
The development of an app for property managers/owners and
an app for tenants that could be used to report services such as
damage so that repairs could be ordered. In addition, a new
feature was developed in the form of a platform where tenants
could exchange information.
My tasks
- Requirements management and stakeholder
coordination - Release, test and budget management
- Conflict management project teams
- Data analysis based on end-user feedback on the
user experience based on the user interface - Analysis of functions in the user area and removal
of underutilized functionst - Regular meetings with the design team
- Coordinate and mediate communication between
development and design team - Obtaining feedback through online surveys and
face-to-face interviews of end users regarding
usability (user experience)
Tools & Frameworks
- Agile project management
- Scrum
- Confluence
- Jira
- Miro
- Microsoft Office
04/2015 – 12/2019
Product Owner
Scrum Master
Branche:
Business Service
Team size: 10
Project description
When SAP launched the new framework that enables work on
mobile devices, the company where I worked asked me to
discuss this topic and develop a mockup for internal use.
My tasks
- Work with admins to create accounts for SAP UI Cloud, Jira &
Confluence and Eclipse, Cloud Connector & SAP Web IDE
Personal Edition - Working with management to develop options for an internal Fiori Launchpad
- Maintaining and prioritizing the product backlog for the sprint backlog
- Training on the Agile Manifesto and Scrum as well as Jira and Confluence
- Organization and moderation of planning & reviews in collaboration with the Scrum Master
- Monitoring the Scrum metrics (burn-down chart/velocity)
- Composition of the team
Tools & Frameworks
- Confluence
- Agile project management,
- Backlog
- Kanban
- Miro
- Scrum
- Microsoft Office
- Eclipse
- SAP UI Cloud
- Cloud Connector
- SAP Web IDE Personal Edition
03/2006 – 09/2015
Interim project lead
Branche:
SME
Freelance
Project description
As a freelance project manager, I have worked with clients from the SME sector in terms of websites, webshops in terms of usability (UX) design (UI) and data protection
Tasks
- Initial consultations on basic requirements for the use case
- Consultancy on user interfaces (UI), user experience (UX), Customer Experience (CX) & Customer Journey mapping (CJM)
- Advice on software selection (Magento, VirtueMart, RedShop, Hika Shop, WPShopGermany)
- Training for the customers in the use of the softwar (backend tour, product creation, purchasing and invoice management)
- Comprehensive testing (sandbox mode) of the website including test purchases
- Channelling customer requirements and communication with development teams and service providers (UI/UX designer, developer, data protection officer)
- Coaching and training for SEO, social marketing and first introduction to media law
Tools & frameworks
- Project management
- Search engine optimisation
- A/B tests
- Adobe Photoshop
03/2008 – 09/2012
Project lead
Branche:
wholesale trade
Team size: 15
Project description
My task was to design an intranet site for a global company in Guangzhou (CN) and to develop it with my international and intercultural team. The features included an area where events and other announcements could be viewed, an internal social platform and a shop for employees.
During my research on the organisation, I discovered the topic of Scrum and implemented it
Tasks
- Composition of the team
- Introduction of agility & Scrum
- Setting up the digital infrastructure
- Team building
- Regular meetings with internal stakeholders regarding requirements
- Backlog management (no Jira)
- User stories based on the requirements regarding features
Tools & frameworks
- Agile project management
- Scrum
- Alternative Backlog
Certifications Documents
Micro-credentials
Explanation about Micro-credentials
