Strategic Thinker | Transformation Leader | AI & Digital Expert

- Name: van Linda
- Given Name: Rob
- Natonality: Dutch
- Email: contact@robvanlinda.de
- Blog: https://robvanlinda.digital
- LinkedIn: Rob van Linda
- Download CV here (click)
Hi, I’m Rob van Linda – a transformation expert combining digital innovation, AI adoption, and agile leadership.
With a background that spans luxury hospitality, cross-cultural project leadership, and cutting-edge AI integration, I help organizations move beyond buzzwords and create real impact.
Whether it’s OKR-driven delivery, AI-powered decision-making, or building trust in complex environments – I bring clarity, speed, and structure to the table.
Curious to know more?
Check out my blog, portfolio, or drop me a message. Let’s build something meaningful – together.
PROFESSIONAL SUMMARY
Strategic Technical Project Manager & Agile Coach with 8+ years of experience in digital transformation, AI-driven project management, and SaaS development. Proven track record of leading interdisciplinary teams, optimizing processes, and bridging the gap between engineering, product design, and business strategy. Demonstrated ability to analyze complex data and drive KPI-based decision-making for innovation and efficiency.
CORE COMPETENCIES
- Agile & Hybrid Project Management (Scrum, SAFe, Waterfall)
- Digital Transformation & AI-Driven Innovation
- Data-Driven Decision Making (KPIs, OKRs, Predictability Metrics)
- Technical & Business Alignment (Engineering ↔ Product Management)
- Cross-Functional Leadership & Team Coaching
- Customer Journey & User Experience Design
EDUCATION
Bachelor’s Degree in Hospitality Management
EHL Hospitality Business School | 2010
CONTINUING EDUCATION
Vanderbilt University (via Coursera Platform)
- Advanced Agentic AI Systems and Applications (In Progress)
- Practical Agentic AI Implementation for Business Transformation (Upcoming)
- Enterprise-Level Agentic AI Development and Deployment (Upcoming)
- Completed: AI Ethics and Governance in Digital Transformation
- Completed: Generative AI for Leaders
- Completed: Change Management for Generative AI
- Completed: Prompt Engineering for ChatGPT
- Completed: Trustworthy Generative AI
- Completed: OpenAI GPTs: Creating Your Own Custom AI Assistants
- Completed: AI for Project Managers and Scrum Masters
ADDITIONAL ACHIEVEMENTS
- Integrated AI-powered tools (ChatGPT, Miro AI) to enhance decision-making & project efficiency
- Developed data-driven frameworks (e.g., AI-based team performance analysis from 40+ interviews)
- Recognized for leading & motivating high-performing, cross-functional teams through agile methodologies
Explore my insights on AI, Agile, and Digital Transformation: https://robvanlinda.digital
CERTIFICATIONS & MICRO-CREDENTIALS
Agile & Project Management:
- Scrum Master I & II, Scrum Product Owner I, Agile Coach
- SAFe Agilist, Prince2, OKR, Lean Startup, Extreme Programming (XP)
Digital Transformation & AI:
- Digital Transformation Manager, Chief Digital Officer
- Digital Business Innovation
- AI for Leaders, Change Management for AI, Prompt Engineering
- OpenAI GPTs: Custom AI Assistants, Trustworthy Generative AI
Innovation & Design Thinking:
- Design Thinking (w/ ChatGPT), User Story Mapping
- Value Proposition Canvas, Empathy Mapping
TECHNICAL SKILLS
Project Management Tools: Jira, Confluence, Miro (incl. AI workflows), Trello, MS Office, Adobe Photoshop (with Firefly), Asana, Monday.com
AI & Data Tools: ChatGPT, Claude, Perplexity, Copilot, DeepSeek, Mistral, Quens
Prototyping & Design Tools: Adobe XD, Miro (for wireframing & UI/UX prototyping in app development)
Languages: Dutch (Native), English (Fluent), German (Fluent)
PROFESSIONAL EXPERIENCE
Technical Project Manager | Agile Coach (Independent Consulting)
2021 – 2023
Key Achievements:
- Led interdisciplinary teams to develop SaaS & AI-driven solutions, aligning engineering and product management
- Conducted AI-assisted analysis of 40+ stakeholder interviews, deriving actionable insights for organizational change
- Optimized KPIs for velocity, predictability, and cycle time, ensuring resource-efficient project execution
- Implemented OKRs for strategic alignment, boosting transparency and accountability across teams
Project Manager / Product Owner / Scrum Master (Socio-Political Interest Organization)
2019 – 2021
Key Achievements:
- Managed the development of a secure, accessible mobile app, integrating UX best practices
- Utilized Adobe XD and Miro for prototyping and UI/UX wireframing, ensuring seamless interaction flows
- Introduced Jira, Confluence & Miro to streamline project tracking and team collaboration
- Conducted agile coaching, including refinement, planning & review sessions
- Implemented data-driven budgeting & tracking, leveraging AI to optimize cost efficiency
Project Lead – Agile Course Creation
2018 – 2019
Key Achievements:
- Designed and authored a full Agile Project Management course, covering Scrum, Agile Culture, PO & SM roles, Design Thinking & Sprints
- Ensured content originality via rigorous plagiarism checks
- Provided real-world agile insights based on hands-on experience
Agile Coach & Scrum Master – SaaS Platform Development
2017 – 2018
Key Achievements:
- Served as Scrum Master for 4 Teams: Trained teams in agile best practices, facilitated ceremonies, and ensured smooth execution
- Functioned as Agile Coach for 6 Teams & Management: Led workshops for management, established company-wide agile strategy, and introduced OKRs in Jira (Epics = Objectives, User Stories = Key Results)
Release Train Engineer (RTE) – Enterprise Software Development
2016 – 2017
Key Achievements:
- Facilitated Agile Release Train (ART) events and coached teams in SAFe methodologies while merging 8 teams into 2 Agile Release Trains
- Optimized cross-team collaboration, managing dependencies across engineering, product, and business
- Tracked KPIs (velocity, flow efficiency, predictability) to improve delivery cadence and alignment
- Drove continuous improvement via Inspect & Adapt workshops, fostering a learning culture
Market & Trend Analyst – Commerce & Digital Innovation
2015 – 2016
Key Achievements:
- Analyzed European e-commerce trends, identifying gaps in livestream commerce & multi-vendor platforms
- Explored Alibaba’s New Retail Model, driving insights for seamless online-to-offline experiences
- Provided strategic input for blending digital & physical sales channels for optimized customer engagement
Event Manager – Luxury Hotels & Fine Dining (Switzerland, France, Italy, UK, Germany)
2010 – 2015
Key Achievements:
- Led high-budget events (€50k+) with cross-functional coordination across kitchen, service, F&B, housekeeping, and external vendors, ensuring seamless execution and customer excellence.
- Applied Requirements Engineering principles – Defined business needs, translated them into structured workflows, and facilitated multi-stakeholder alignment for efficient execution.
- Optimized customer experience & service flows – Designed scalable processes to enhance operational efficiency, a mindset now crucial in AI-driven automation & digital transformation.
Certificates AI
Provider: https://www.vanderbilt.edu | Turoe: Professor Mr. Jules White https://engineering.vanderbilt.edu/bio/?pid=jules-white









Certificates Digitalisation, Innovation &Agile
Proveded by the learning platform Karriere Tutor: https://karriere-tutor.de







https://www.scrum.org/professional-scrum-certifications/count
As of 2025, there are 696,089 people worldwide with a PSM I certificate, but only 48,614 hold the more advanced PSM II (source: Scrum.org).That puts me among the top 7% of certified Scrum Masters globally.
This insight was verified through a quick data check with ChatGPT – one of my regular AI assistants.
A selection of Micro Credentials which combine Agility and AI





